62644 Analysis of Popular Sunscreens for Babies and Children: Ingredient Profiles and Marketing Tactics

Document Type

Conference Proceeding

Publication Date

9-1-2025

Publication Title

J Am Acad Dermatol

Abstract

Babies and children are more susceptible to ultraviolet damage due to an underdeveloped skin barrier, thinner epidermis, and decreased melanin levels. The American Academy of Dermatology (AAD) advises using a broad-spectrum, water-resistant sunscreen with an SPF (Sun Protection Factor) of 30 or higher for babies over 6-months-of-age when exposed to the sun. The AAD also recommends mineral sunscreens or those formulated for infants, as they are less likely to irritate sensitive skin. Our cross-sectional study aimed to analyze the ingredient profiles and marketing tactics of popular baby sunscreens to better understand their utility for the pediatric population. On Amazon.com, authors selected the “Best Sellers” under the “Baby” category and assessed the top 100 sun-protection products based on sales trends as of April 2024. Our final analysis included 94 sunscreens, with 91.1% labeled as “baby-friendly”. All were labeled as broad-spectrum and SPF 30 or greater. Lotions made up (51.1%) with others including spray (25.5%), stick (18.1%), or powder (2.1%). A majority were mineral sunscreens (76.6%) and waterproof (92.6%), with active ingredients zinc oxide or titanium dioxide. The average price per ounce was $11.53 (USD), and customers were pleased with products with an average rating of 4.48/5 stars. The “baby-friendly” label lacks a universal definition. Most products in this study follow the AAD’s sun protection recommendations. However, some contained ingredients with allergenic properties, including octocrylene (23.4%), homosalate (22.3%), ethylhexyl salicylate (22.3%), and phenoxyethanol (18.1%). We recommend standardizing the definition of "baby-friendly” products to ensure consumers can make informed choices when selecting items.

Volume

93

First Page

AB17

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